If someone told me I could only shop in one store forevermore, & Other Stories might just clinch it. I’m not sure what I ever did before the H&M Group’s carefully curated and hugely covetable brand sprung onto the high street in 2013. More grown-up than the stores that had carried me through my teenage years and early 20s, here was a brand that felt like shopping in a well-stocked boutique and carved out its own must-haves, rather than mimicking short-lived trends.
And the novelty hasn’t worn off—for the product has only grown stronger and my love for it even fonder. Initially great for basics with a twist (and products to add a design edge to your bathroom #shelfie), it’s now a destination for whimsical tops, printed dresses that sell out overnight (this maxi has been super popular) and inspired collaborations—the latest being with cult interiors label House of Hackney. It’s sub-brands are also a unique touch; rather than having lots of different product ranges, the collections are designed under one name but the atelier is noted in the label, be it in Los Angeles, Stockholm or Paris.
I’m not alone in my adoration of & Other Stories. Check out what it’s particularly good for in real-life, and our favourite pieces to shop now.
Influencers seem to be just as obsessed with the & Other Stories dress section as we are, and we're not surprised when there's so many amazing styes. As always, expect plenty of prints this season, from wear-anywhere midis to sleek work options.
If there’s one place we know we’ll always find the perfect blazer, it’s & Other Stories. Boxy, oversized styles are the key offering, while we’re particularly taken with the A/W 18 checks.
Rust Coloured Pieces
Now, see the other affordable brands you didn’t even know existed.